How customer data platform scaled hiring with structured screening

Veremark
|
April 21, 2026
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About the customer

Lexer is a customer data platform for retail and consumer brands, helping marketers turn customer data into segmentation, personalisation, and campaigns. The business is headquartered in Australia and operates globally.

Location

Australia (global operations)

Number of employees

51-200 employees

Interviewee

Kate Clarkin, VP of Talent

As a customer data platform, every Lexer hire signals integrity to enterprise clients. Veremark made that signal hold at SaaS speed.

The challenge

Lexer was hiring specialised talent during a period of rapid growth. Demand for the engineers, data, and customer-success skills the business needed was high, and the candidate pool was small. Speed mattered.

The wrinkle was trust. As a customer data platform, Lexer handles rich client data. Every hire is a commitment to enterprise customers that the people inside the business can be trusted with that data. If screening can’t keep up with hiring, either the team slows down or the controls quietly slip. Neither was acceptable.

Lexer needed a screening partner that could move at SaaS pace and stand up to client diligence.

The solution

Veremark runs Lexer’s background screening across roles and geographies. The platform automates the manual parts of the process and gives the talent team one dashboard to see every candidate’s status.

Lexer also uses Veremark’s reference checking workflow. Referees answer a structured set of questions, in the same format every time, removing the variability that comes with phone-call references.

Day-to-day support runs through Veremark’s chat. Questions in the morning typically get an answer back within 24 hours.

Results

Visibility from one place

The talent team can see where every candidate sits in the screening flow without asking anyone. Adding a new candidate takes seconds. Status changes are visible across the team.

Reference checks that compare across candidates

Veremark’s reference workflow moves what used to be a phone call into a structured digital form. Referees answer the same questions, every time, so the team gets feedback they can compare across candidates rather than feedback shaped by who happened to be free that afternoon.

A trust signal Lexer can point clients to

For a customer data platform, screening is part of what Lexer sells. Clients want to know the people handling their data have been checked against a consistent, third-party standard. Veremark gives Lexer that record without the team having to build the controls themselves.

"The Veremark interface is really easy to use, and to see accurately where people are in the process. It’s very easy to add new people on the platform, and it’s straightforward to use the chat function. Pose a question in the morning, and usually receive a response within 24 hours." Kate Clarkin, VP of Talent, Lexer